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Ask Dale — talk to any Franchise Disclosure Document

The whole disclosure document, now something you can simply talk to. Ask a question, get an answer you can stand behind.

Ask Dale...

A real question, a real answer, with the source one click away.

Why it feels different

Less reading. More knowing.

A long disclosure document, distilled to the answer you actually came for.

Instant answers

Ask in plain English. Get a real answer.

No keyword hunting, no jumping between tabs. Ask the question the way you would ask a colleague, and Dale answers from the document in front of you.

Always sourced

Every answer points back to the page.

Each response is anchored to the exact passage, table, or finding it came from. Click through and you are looking at the source in the original FDD. Trust, then verify, in one motion.

Fluent in franchise

It already knows the rulebook.

Dale understands FDD items, the federal and state requirements, and what a deficiency looks like. You skip the explaining and go straight to the work.

Ask it anything

The questions you used to dread.

Summarize the other fee disclosure issues.Does Item 19 include a financial performance representation?Which findings would trigger a California deficiency letter?List every fee disclosed in Item 6.What changed since last year’s filing?Is the audited financial statement included and current?Are there any gaps in the litigation history?Draft a comment on the open-ended renewal terms.

From document to dialogue

Your sharpest associate, always at the document.

Ask Dale sits beside whatever you are working on in Dale: a review, a brand's FDD, a table of the market, or a draft in Word. It does not hand you a list and walk away. It stays in the conversation, follows your line of thinking, and brings the receipts every time.

The result feels less like running software and more like having the one person on your team who has already read the whole thing, twice.

Brings the receipts

Every answer carries its proof.

p. 22The exact page it came from
Rule · 16 CFR §436.5(f)The regulation it implicates
Finding · Item 6The finding it maps to

FAQs

What is Ask Dale?

Ask Dale is the assistant built into every Dale product. It opens in a side panel next to whatever you are working on, whether that is an FDD, a review, a table of brands, or a document in Word, and lets you ask about it in plain language. Answers cite the page they came from and the regulation that applies.

Is Ask Dale sold separately?

No. It comes with every Dale product.

Where does Ask Dale show up?

Everywhere you work in Dale.

  • Dale ReviewBeside the FDD and the issues Dale found. Ask why something was flagged, or what a section actually says.
  • Dale ResearchHighlight any passage in a brand's FDD and ask about that exact language.
  • Dale LibraryBeside the table. Ask a question across every brand in view, such as the average initial fee.
  • Dale for WordIn the panel next to your document. Ask for new language and get it back as a tracked change.
What can I ask?

Whatever you would ask a colleague looking at the same screen. "List every fee in Item 6." "Why was this flagged?" "What is the average royalty for these brands?" "Rewrite this paragraph to disclose the new fee."

Does every answer show where it came from?

Yes. Every answer cites the page in the FDD and the regulation it relies on, such as a section of the FTC Franchise Rule or the NASAA Guidelines.

See all FAQs

Bring Dale into your office.

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