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Protecting the people who invest in franchises.

Dale gives attorneys, franchisors, and regulators the tools to review, draft, and understand franchise disclosures, with every claim traced to its source.

Franchise Disclosure Documentp. 22

Item 6 · Other Fees

Type of feeAmountDue
Royalty6% of gross salesWeekly
Brand fund2% of gross salesWeekly
Technology fee$350 per monthMonthly
Transfer fee$10,000On transfer

Inconsistency

Section 8.2 of the franchise agreement sets the technology fee at $375 per month.

p. 2216 CFR §436.5(f)Franchise Agreement §8.2

Our mission

To protect the hundreds of thousands of people who invest their savings in franchises.

Before anyone buys a franchise, federal law requires the franchisor to give them a Franchise Disclosure Document: the fees, the litigation history, the financial performance claims, and the terms they will operate under for years. That document is how the law protects them.

Why we built Dale

Thousands of franchise brands sell in the United States.

Each must disclose its business in a document hundreds of pages long.

In the registration states, small teams of examiners review every filing.

The framework only protects investors if it can be enforced.

Dale makes thorough review possible at that scale. Every filing is checked against the FTC Rule, NASAA guidance, and state requirements, giving examiners and the attorneys who draft disclosures the same rigorous starting point.

23

Items checked in every review, along with the exhibits, financial statements, and state addenda.

14

Registration states covered, alongside the FTC Franchise Rule and the NASAA Guidelines.

100%

Of findings cited to the page in the filing and the rule behind them.

Our principles

The anti-summarizer
In a disclosure, the exact wording is the obligation, and a paraphrase can drop the part that matters. Dale puts the filing’s own language next to every answer, with the page it came from and the rule it relies on.
Every filing gets the full review
Each disclosure is read against the complete framework: the FTC Rule, NASAA guidance, and the requirements of every registration state. How full an examiner’s desk is should not decide how closely a filing gets read.
Professionals make the call
Dale does the reading. Attorneys and examiners decide what matters and what to do about it.
Client work stays private
What you upload is used for your work and nothing else. It is never used to train AI models.

What we build

Dale Review

Upload a filing. Dale checks every item against the FTC Franchise Rule, NASAA Guidelines, and state examiner expectations, then reconciles the document against itself.

Dale Research

Thousands of franchise brands, ready to query. Every answer cites the item and page so you can open the source.

Dale Library

Thousands of FDDs as structured data. Filter by fee, state, or outlet count, then export the table or ask a follow-up question.

Dale for Word

Ask for language in the document you are editing. Dale applies it as a tracked change, grounded in the rule.

Ask Dale runs through all four, so you can ask about anything you are looking at.

Contact

Sales
sales@dale.legal
Support
support@dale.legal
Press
press@dale.legalPress kit
Company
AgentCore LLC, doing business as Dale

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